Send the following on WhatsApp
Continue to ChatYou need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products. - Alexander Osterwalder from https://whatsmyquote.com/quote/you-need-to-be-naive-enough-to-do-things-differently-no-big-publishing-house-would-have-allowed-us-to-co