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Continue to ChatWhen I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true. - Steve Ells from https://whatsmyquote.com/quote/when-i-started-chipotle-i-didn-t-know-the-fast-food-rules-people-told-us-the-food-was-too-expensive-and-the/page/2