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Continue to ChatWhat's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble. - Al Ries from https://whatsmyquote.com/quote/what-s-your-brand-if-you-can-t-answer-that-question-about-your-own-brand-in-two-or-three-words-your-brand-s-in/page/2