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Continue to ChatThe success of any user generated content-related project should be judged in the long term. Try not to use it as a one-off campaign activation idea. Think of it instead as the beginning or continuation of an ongoing dialogue with your consumers. - Damian Thompson from https://whatsmyquote.com/quote/the-success-of-any-user-generated-content-related-project-should-be-judged-in-the-long-term-try-not-to-use-it