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Continue to ChatThe producers and I first talked about the Big Fish musical, right before we did the first test screening of the movie. I said, "I think there's a Broadway musical here." And really, from that day, we started figuring out how we would do it. - John August from https://whatsmyquote.com/quote/the-producers-and-i-first-talked-about-the-big-fish-musical-right-before-we-did-the-first-test-screening-of