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Continue to ChatThe greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of tension and release. That tension and release is created by contrasting [what is] with what could be as a structural device. - Nancy Duarte from https://whatsmyquote.com/quote/the-greatest-communicators-have-unknowingly-used-a-story-pattern-they-not-only-use-anecdotes-effectively-but