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Continue to ChatSponsorship and the Elaboration Likelihood Model: BMW's 2014 Winter Olympic brand strategy https://hstalks.com/article/2509/sponsorship-and-the-elaboration-likelihood-model-b/?business
Sponsorship and the Elaboration Likelihood Model: BMW's 2014 Winter Olympic brand strategy https://hstalks.com/article/2509/sponsorship-and-the-elaboration-likelihood-model-b/?business