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Continue to ChatSome of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals. - Charlene Li from https://whatsmyquote.com/quote/some-of-the-power-has-shifted-from-companies-to-people-using-social-media-tools-blogs-wikis-tagging-etc-more