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Continue to ChatSimplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple. - Jonathan Ive from https://whatsmyquote.com/quote/simplicity-is-not-the-absence-of-clutter-that-s-a-consequence-of-simplicity-simplicity-is-somehow-essentially