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Continue to ChatReverse innovation is an innovation that is first adopted in developing markets and flows uphill to mature markets. This concept directs forward-looking companies to look beyond industrialized nations to draw new ideas, products, and processes from emerging economies. - Dinesh Paliwal from https://whatsmyquote.com/quote/reverse-innovation-is-an-innovation-that-is-first-adopted-in-developing-markets-and-flows-uphill-to-mature