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Continue to ChatNeon signs don't consume much power, but they look like they do. A cousin of fluorescent lighting, neon is actually quite energy efficient. A neon tube glows coolly when high-voltage, low-amperage electrical power excites the gas within it. - Virginia Postrel from https://whatsmyquote.com/quote/neon-signs-don-t-consume-much-power-but-they-look-like-they-do-a-cousin-of-fluorescent-lighting-neon-is