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Continue to ChatMany companies claim they have core values, but typically what they're referring to are generic beliefs: having integrity, making a profit, responding to customers and so on. These values only have meaning when they're defined in terms of how people behave and are ranked to set priorities. - Ken Blanchard from https://whatsmyquote.com/quote/many-companies-claim-they-have-core-values-but-typically-what-they-re-referring-to-are-generic-beliefs-having