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Continue to ChatInstead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it. - Dave Ramsey from https://whatsmyquote.com/quote/instead-of-just-purchasing-an-ad-campaign-target-test-and-measure-give-an-ad-a-small-try-if-the-response-is