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Continue to ChatIf I remember correctly, the most efficient campaign in modern times, in terms of burn rate, had been Obama's 2012 reelect, which I believe the number was they spent 37 cents at every dollar. - Ted Cruz from https://whatsmyquote.com/quote/if-i-remember-correctly-the-most-efficient-campaign-in-modern-times-in-terms-of-burn-rate-had-been-obama-s