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Continue to ChatI hate this expression, but - "thinking outside the box," in terms of how to market and put a Broadway show out into the - allow it to reach the target audience, who can't necessarily spend $120 to come see it. - Katherine Shindle from https://whatsmyquote.com/quote/i-hate-this-expression-but-thinking-outside-the-box-in-terms-of-how-to-market-and-put-a-broadway-show-out-into