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Continue to ChatGood web text has a lot in common with good print text. It's plain, concise, concrete and 'transparent': even on a personal site the text shouldn't draw attention to itself, only to its subject. - Crawford Kilian from https://whatsmyquote.com/quote/good-web-text-has-a-lot-in-common-with-good-print-text-it-s-plain-concise-concrete-and-transparent-even-on-a