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Continue to ChatFounders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business. - Alexander Osterwalder from https://whatsmyquote.com/quote/founders-go-wrong-when-they-start-to-believe-their-business-plan-will-materialize-as-written-i-advise