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Continue to ChatAuthentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. - Philip Kotler from https://whatsmyquote.com/quote/authentic-marketing-is-not-the-art-of-selling-what-you-make-but-knowing-what-to-make-it-is-the-art-of