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Continue to ChatA successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product. - Al Ries from https://whatsmyquote.com/quote/a-successful-branding-program-is-based-on-the-concept-of-singularity-it-creates-in-the-mind-of-the-prospect