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Continue to ChatQuery : Why use meta for some Schema markup? I don't quite understand why some Schema.org examples use <meta> instead of say <span>. For example: <meta itemprop="startDate" content="2016-04-21T20:00"> https://vmapp.org/query/122658/Why-Use-Meta-For-Some-Schema-Markup-I-Don-T-Quite-Understand-Why-Some-Schema-Org-Examples-Use-Meta-Instead-Of-Say-Span-For-Example-Meta-Itemprop-StartDate-Content-2016-04-21T20-00/