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Continue to ChatQuery : What is the difference between "(not set)" and "(not provided)" in the Google Analytics keywords? In Google Analytics, I noticed that I have quite a few people coming in with a search keyword https://vmapp.org/query/103440/What-Is-The-Difference-Between-Not-Set-And-Not-Provided-In-The-Google-Analytics-Keywords-In-Google-Analytics-I-Noticed-That-I-Have-Quite-A-Few-People-Coming-In-With-A-Search-Keyword/