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Continue to ChatQuery : What are user-defined templates in DFP and why are they used? We have a client who asked us how to use a "User Defined Creative Template" ad from DFP. I'm not familiar with these templates, https://vmapp.org/query/140173/What-Are-User-Defined-Templates-In-DFP-And-Why-Are-They-Used-We-Have-A-Client-Who-Asked-Us-How-To-Use-A-User-Defined-Creative-Template-Ad-From-DFP-I-M-Not-Familiar-With-These-Templates/