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Continue to ChatQuery : WHY must Universal Analytics code go immediately before the closing head tag? The official Google documentation says to: Paste your snippet (unaltered, in its entirety) into every web page https://vmapp.org/query/120625/WHY-Must-Universal-Analytics-Code-Go-Immediately-Before-The-Closing-Head-Tag-The-Official-Google-Documentation-Says-To-Paste-Your-Snippet-Unaltered-In-Its-Entirety-Into-Every-Web-Page/