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Continue to ChatQuery : There was a 24Ways post titled Spruce it Up in 2009 in which the example was ultimately the encoding of a single ampersand. For cross-reference, there was a previous SO question about this https://vmapp.org/query/75361/There-Was-A-24Ways-Post-Titled-Spruce-It-Up-In-2009-In-Which-The-Example-Was-Ultimately-The-Encoding-Of-A-Single-Ampersand-For-Cross-Reference-There-Was-A-Previous-SO-Question-About-This/