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Continue to ChatQuery : How to implement the first interaction model in Google Analytics for funnel reporting? We use standard and custom reporting in Google Analytics. But for our reports we need to change the attribution https://vmapp.org/query/127500/How-To-Implement-The-First-Interaction-Model-In-Google-Analytics-For-Funnel-Reporting-We-Use-Standard-And-Custom-Reporting-In-Google-Analytics-But-For-Our-Reports-We-Need-To-Change-The-Attribution/