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Continue to ChatQuery : How does Facebook advertising tool calculate estimated reach? I'm trying to understand how Facebook advertising calculates the reach. Here is the issue: I have 10.000 fans from my country, but https://vmapp.org/query/88255/How-Does-Facebook-Advertising-Tool-Calculate-Estimated-Reach-I-M-Trying-To-Understand-How-Facebook-Advertising-Calculates-The-Reach-Here-Is-The-Issue-I-Have-10-000-Fans-From-My-Country-But/