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Continue to ChatQuery : Escaping ampersand for Google Analytics UTM on Tumblr I'm trying to track referrals to my site from links within Tumblr posts on the mobile app. According to google, the UTM code should look https://vmapp.org/query/119593/Escaping-Ampersand-For-Google-Analytics-UTM-On-Tumblr-I-M-Trying-To-Track-Referrals-To-My-Site-From-Links-Within-Tumblr-Posts-On-The-Mobile-App-According-To-Google-The-UTM-Code-Should-Look/