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Continue to ChatQuery : Does Google use keyword stemming for ad selection? Keyword stemming is the process of finding keyword variations (plurals, synonyms, related concepts, etc.). We know that Google scans HTML body https://vmapp.org/query/104218/Does-Google-Use-Keyword-Stemming-For-Ad-Selection-Keyword-Stemming-Is-The-Process-Of-Finding-Keyword-Variations-Plurals-Synonyms-Related-Concepts-Etc-We-Know-That-Google-Scans-HTML-Body/