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Continue to ChatQuery : Does Google penalize for H1 & H2 that are not human readable? I was curious how a competitor's Web site was ranking so high for many of my keywords, especially since the company is located https://vmapp.org/query/98681/Does-Google-Penalize-For-H1-H2-That-Are-Not-Human-Readable-I-Was-Curious-How-A-Competitor-S-Web-Site-Was-Ranking-So-High-For-Many-Of-My-Keywords-Especially-Since-The-Company-Is-Located/