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Continue to ChatQuery : Ars Technica .ars URL suffix -- Vanity or SEO Benefit? The Technology website Ars Technica has adjusted their URL rewrite rules to end with a .ars. Traditionally, sites have taken advantage of https://vmapp.org/query/76132/Ars-Technica-Ars-URL-Suffix-Vanity-Or-SEO-Benefit-The-Technology-Website-Ars-Technica-Has-Adjusted-Their-URL-Rewrite-Rules-To-End-With-A-Ars-Traditionally-Sites-Have-Taken-Advantage-Of/