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Continue to ChatQuery : AdWords "impression assisted conversions" - must the last click have been on an ad to count? AdWords has an "Impr. assisted conv." column which you can add to reports. For this metric, does https://vmapp.org/query/127962/AdWords-Impression-Assisted-Conversions-Must-The-Last-Click-Have-Been-On-An-Ad-To-Count-AdWords-Has-An-Impr-Assisted-Conv-Column-Which-You-Can-Add-To-Reports-For-This-Metric-Does/